Casa KiGua case study
Boutique Wellness Studio · Cancún
Boutique studio with a strong community but 100% manual management. We installed the Studios blueprint: online bookings, digital memberships, and social lead capture — without hiring more staff.
The Challenge
Casa KiGua is a boutique wellness studio in Cancún with a loyal community and a distinct point of view. By the time we engaged, the brand had outpaced the back office. Reservations and class packs were managed by hand, social-media interest never made it into a CRM, and renewal reminders depended on someone remembering.
The owner did not want to scale by hiring. The goal was simple: keep the intimate boutique feel while removing the manual coordination that was eating evenings and weekends.
The Approach
We installed the Business · Vertical Studios blueprint, configured for a small-team wellness studio rather than a chain. The objective was a system one person can run on Monday morning and not a SaaS stack that takes a week to learn.
Three priorities: (1) reservations and memberships online with low friction, (2) social DMs and form submissions captured automatically, and (3) attendance, retention, and revenue visible in a single dashboard.
What We Installed
- Online booking + class packs with intro offers, recurring memberships, and 1-tap WhatsApp confirmation.
- Social lead capture from Instagram DMs + Meta Ads routed into Kommo CRM, with stage automation and reminders.
- Attendance + retention tracking — first class, second class, lapse risk — surfaced on the studio's monthly dashboard.
- Membership management with auto-renewals, pauses, and credit balances visible to both the studio and the member.
- Cancún SEO + Google Business Profile optimization for branded and high-intent local searches.
Results — First 90 Days
Casa KiGua kept the boutique-studio feel while removing the manual coordination layer. The team did not grow; the system did.
Result summary: +38% online bookings, -62% admin work, and 4x productivity per team member — without adding headcount.
Founder testimonial
“We had community and reputation. RIVEL gave us the system to scale them without hiring more people.”
Dra. Alejandra Aguirre
Founder, Casa KiGua · Cancún
Frequently asked questions
Why did Casa KiGua install a studio operating system?
The studio had reputation and community but ran 100% manually: reservations in messages, class packs on paper, no CRM behind Instagram DMs. The founder wanted to scale without hiring — that requires a system, not more headcount.
Is the Studios blueprint only for yoga?
No. The Business · Vertical Studios blueprint fits yoga, pilates, barre, indoor cycling, dance, and other boutique wellness studios that sell classes, memberships, and retail. Casa KiGua runs a hybrid program.
How were Instagram leads captured into the CRM?
Instagram DMs are routed into Kommo via WhatsApp Business + Meta integrations. Each lead is tagged by source (Instagram, Meta Ads, walk-in, referral) and follows a class-intro pipeline with automated reminders.
Did Casa KiGua need to hire to handle the new volume?
No. That was the explicit goal. Admin work dropped 62% and productivity per person quadrupled, so the existing team could handle the +38% in online bookings without adding headcount.
Other case studies
Ready for your own operating system?
Book a free Strategy Lab discovery session. We'll show you exactly how the install would work in your business.
Book your Strategy Lab session →