RIVEL
RIVEL Strategy Lab

We find where growth breaks.
Then we install the system that fixes it.

We work with businesses that already generate revenue but still run on manual processes. We install the whole operating system so the owner stops being the bottleneck.

DemandSalesOperationsControl
Olivera ProjectBELSA EstéticCasa KiGuaVéoraACQUA CorpHaedoLUM ClínicaCode Institute
Olivera ProjectBELSA EstéticCasa KiGuaVéoraACQUA CorpHaedoLUM ClínicaCode Institute
002
values

Why RIVEL Strategy Lab?

We are not an agency and we are not software. We are the team that builds the operating system of your business, trains the people who will run it, and steps back while it is running. You go back to deciding instead of executing.

01
A system, not separate pieces
We do not sell software or consulting hours. We build the whole thing: CRM, website, scheduling, marketing and reports, connected to each other.
02
Run by your team, not by you
We train your people so the system runs without you inside it. If you have to keep operating for it to work, we did not do our job.
03
A model already proven in your sector
We arrive with the operating model that already fits your industry (clinics, studios, practices, agencies) and tune it to your business. Template speed, custom fit.
003
capabilities

The pieces that hold demand, sales, operations and control

CRM and sales pipeline. Lead capture, follow-up and closing in one place. Scoring rules, automatic reminders and live reports.

Multi-channel lead capture
Visual pipeline and automation
Reports you can act on
RIVEL operating system

Website and acquisition. A site built to convert, forms wired into the CRM, and the SEO base so organic search brings you people you did not pay for.

RIVEL

Scheduling and bookings. Booking connected to your team and your services. Confirmations, reminders and empty slots filled without anyone chasing them.

Marketing and sequences. Email, retention and campaigns connected to the CRM. Nobody falls through the cracks between one visit and the next.

Reports and the monthly review. Your business metrics in a single dashboard, and one meeting a month with your team to adjust priorities.

Your data. Your business. Under control.
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End-to-End Encryption
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Secure API Integrations
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Role-Based Access Control
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Data Minimization
004
process

How we deliver

Diagnosis in two weeks, 90 days of implementation, and a business review every month. The same loop for every sector.

01
Direction and state (week 1-2)
We map where you want the business to go and where it actually is: operation, team, tools, and the point where the owner becomes the bottleneck.
Decision
We choose the operating model for your sector and decide what gets built, in what order, and what we deliberately leave out.
02
03
Execution (day 15-90)
We build the pieces, connect them, and train your team to run the system.
Evidence
We measure against the numbers you started with, refine the workflows, and leave the system running in production.
04
05
Learning
A business review every month: what the numbers changed, what we adjust, and what comes next.
005
case studies

Real cases

Each number belongs to the business named beside it and covers the first 90 days after the install. The 24/7 is not a measured change: it is how the system is configured. Open each case to see how its figures were measured.

Dra. Belsa, BELSA Estétic Clinic, Barcelona
BELSA Estétic · Aesthetic Medicine Clinic (Barcelona)

They ran patients through WhatsApp and Excel. In 90 days: a website that converts, a patient CRM, online scheduling and lead capture that no longer depends on anyone remembering.

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View full case
+40%
online bookings
+25%
conversion rate
3x
site engagement
Casa KiGua, Pilates studio in Cancún
Casa KiGua · Yoga Studio (Cancún)

A boutique studio with a real community and fully manual management. We installed Studio OS: online booking, digital memberships and lead capture from social, without hiring anyone.

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View full case
+38%
online bookings
-62%
admin work
4x
work per person
Véora, premium aesthetic clinic in Cancún
Véora · Premium Aesthetic Clinic (Cancún)

A high-ticket clinic with no patient traceability and no pipeline. We installed the clinic operating model: patient CRM, automatic scoring and a business review every month.

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View full case
3x
faster response
+40%
appointments
24/7
first response
006
integrations

The tools we connect

HubSpot
Salesforce
Zoho
Mailchimp
ActiveCampaign
Zapier
OpenAI
Cloud AI
Make
Custom APIs
HubSpot
Salesforce
Zoho
Mailchimp
ActiveCampaign
Zapier
OpenAI
Cloud AI
Make
Custom APIs
Pipedrive
Monday
Copper
Close
Klaviyo
Marketo
Brevo
ConvertKit
N8N
Customerio
Pipedrive
Monday
Copper
Close
Klaviyo
Marketo
Brevo
ConvertKit
N8N
Customerio
Pabbly
Workato
Anthropic
Vertex
Azure
Hugging
Intercom
Drift
Crisp
LiveChat
Pabbly
Workato
Anthropic
Vertex
Azure
Hugging
Intercom
Drift
Crisp
LiveChat

Your operating system does not start from scratch. We connect the tools you already use, or the ones that fit your sector best, into a single coherent architecture.

007
testimonials

What founders say

Elisabet Arpa
Elisabet Arpa
Founder, Dantapura

Before, the clinic lived in my WhatsApp. Now the system manages patients and I get to make decisions again.

View full case
Dantapura testimonial cover
Consolación Sánchez
Consolación Sánchez
Founder, BELSA Estétic · Barcelona

We went from managing patients in WhatsApp and Excel to a full operating system. The team finally trusts the data, and that is what changed everything.

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Consolación Sánchez
Dra. Fernanda Suárez
Dra. Fernanda Suárez
Founder, Véora · Cancún

In 90 days we went from improvising every week to a business review with real numbers. That is when everything changed.

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Dra. Fernanda Suárez
Wellness Kliniek Barcelona
Dr. Marc Vergés
Founder, Wellness Kliniek · Barcelona

The change was not technological, it was cultural. The team understood that measuring is not bureaucracy, it is the only way to improve.

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Wellness Kliniek Barcelona testimonial cover
Dra. Alejandra Aguirre
Dra. Alejandra Aguirre
Founder, Casa KiGua · Cancún

We had community and reputation. RIVEL gave us the system to scale them without hiring more people.

View full case
Dra. Alejandra Aguirre
008
start

See the leak first. Price comes after.

The public door is a free diagnosis. After that, the work is Demand, Revenue, or Scale. We write the order in two business days. The price lives in the proposal. Zero retainer to start.

Leak check
The public door. Free. No retainer to start.
Free
What you get before we talk money:
Eight taps. An itemised estimate of what the business leaks every month.
The result before we ask for your email.
A written diagnosis in two business days: the order, the first move, and when the answer is not us.
If we work together after that, the price lives in the proposal. Not on this page.
Start the leak check
Demand Engine
Predictable leads
Priced in the proposal
What's included:
Setup Meta Ads + Google + tracking
Landing page CRO
Creative Pack (6 assets/mo)
Weekly scorecard + WhatsApp scripts
Monthly strategy session
Start with Demand
Revenue Engine
More leads become clients
Priced in the proposal
Most Popular
Everything in Demand, plus:
WhatsApp into the CRM: response time, routing, follow-up
Retargeting 1-7 / 8-30 / 31-90
Creative Sprint (10 assets/mo)
Closing script designed with your team
Monthly optimization review
Start with Revenue
Scale Engine
The system, documented
Priced in the proposal
Everything in Revenue, plus:
2 funnels + 2 landing pages
Cohort reporting + creative library
SEECS documented for your team
Quarterly objectives, one owner per metric, written procedures
Direct access to the founder
Start with Scale
009
team

The team behind RIVEL

Ángel Vallejo
Founder & CEO
Marc Grifo
Creative Partner · Olivera Project
Paulina Gonzáles
Operations Lead
010
FAQs

Frequently asked questions

1
What kind of businesses do you work with?
2
How long does implementation take?
3
Do we need technical knowledge to work with you?
4
Is it secure?
5
What ROI can I expect?
More questions?
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Talk to RIVEL